This is Paula. When we built Paula’s website a couple of years ago, we optimized it for searches. Optimizing is a bunch of tasks we did to help Paula’s site come up on the first page of Google when people searched for her resort. Now, among Those Who Optimize for a Living, this may sound pretty academic, but for you… yeah you — Normal Business Owner With a Website, this is really handy to know. I’m not writing this for Those Who Optimize. I’m writing it for You. It might help you. So read on.
- The customer you want searches the Internet for what you have on your website
2. She finds your site on the First Page of the Search Results.
- She clicks on your listing and Presto! lands on your site and it’s AWESOME and does such a splendid job of educating her about why YOUR product is of such HIGH QUALITY that he CAN’T WAIT to buy it from you. There are NUMEROUS ways to BUY from you: phone, email, your store’s physical address, store hours, map to your store, mobile site so her GPS will guide her step by step to your door, even mention of free parking.
She buys your product or 100 of them. Success!
But wait. How does #2 above work? How DOES your website get listed on the first page of the Google?
Optimization. It’s the collective term for the tasks involved in helping Google pay attention to YOUR website. The Search Engines go through every site online and store the information they find, so when someone searches they can instantly come up with the BEST match. If your site is the best match, there it is on the first page
Google stores every word of every website in the world on its computers.
I’m thinking they leave out words like — it, the, and welcome.
Sites work better when they spell out PRECISELY what you do and/or sell. These descriptions allow Google to sift through the searches and bring more people to your site. More importantly, they bring the EXACT RIGHT people to your site…the ones who are looking for the very widget that you sell, whether it’s a vacation Up North or expert installation of a replacement faucet in Waterford.
Optimization includes a whole battery of tasks from excellent writing to keyword research to putting the correct html coding on your pages. Is it “too hard for you to understand”? Of course not! It’s not rocket science. It’s tedious, time-consuming, ever-changing and a huge kick in the pants when it works.
The most important fact about optimizing websites is that it’s really never done. Paula’s resort is constantly undergoing change; that should be reflected in her site. If your business offers a new product, obtains new certification, service, staff members add it to your site. All of this information could be the difference between Google’s first page or 20th.