Freshen up your website
This is Kevin. Kevin and I sat down this morning and went through his website. We first built the site a few years ago and it was time to see whether it was helping his business.
It wasn’t. Isn’t.
Over coffee at the local bistro we discussed some of the things he could do to make his site work better to bring him more customers. The tasks he’ll do are very, very easy.
Here they are:
- write something. Kevin’s site is small and there’s not much content on the pages. So he’ll write more content to improve the number of keywords in the text on the pages. We talked about all the terms people may use for his service and realized that many weren’t included on the pages.
add more photos. Photos of people enjoying your product or service SELL that product or service. Take a look at any of the commercials you see on tv or in print. It’s no mistake that Olive Garden has tons of happy faces in their marketing.
add a Facebook feed. This seems like a no-brainer, but, many site owners haven’t linked their website to their Facebook page and vice versa. Facebook gives your customers a better idea of where you fit into their lives. Satisfied customers tell their friends.
join the Chamber of Commerce. I have often joked with my friends who work at chambers that they should pay me a commission. The first thing I tell website owners is to join the Chamber. Not only does it link you to your community, but every link coming into your site boosts its rank in the searches. Translation: popular sites get more notice from search engines and SEARCHERS ….sort of like the prom queen in high school.
add testimonials. That’s a really formal word for quotes from happy customers. OK. Let’s call it “customer reviews”. Whatever you call them opinions are a very powerful method to help people decide to hire you or buy your stuff.
And, Google and the other search engines see new content as an excellent thing and will push your site closer to the top of the searches.
So, is it time to freshen up your website with new stuff?