The keywords on your website aren’t entered in some magical place. Since Google doesn’t like mystery of any kind, keywords belong in the text that’s displayed on your site. Right where your site visitors can see it.
So, the best way to get keywords on your site is to start writing. I know. Sounds like homework. But here are a few shortcuts that may help:
- Listen to yourself. Customers call or stop in all the time and you give them the information they need about your expertise, services, products, etc. Put that in writing on your website and you not only automatically add keywords, but you may eliminate some time spent on the phone answering the same questions multiple times.
- Your company brochure. No doubt you carefully compiled all that information and gave it to the printer. Is that information on your website? Unlike the printed publication, you have nearly unlimited room on your site to explain all the details.
- Don’t use the word Welcome. The most important words – the ones that immediately say what you do – are at the tops of your website pages in bold. Websites that use that precious space for “Welcome to Our Website” are losing a huge opportunity for better Google rank. The word “welcome” is probably not something people will search. So if you sell auto parts, use the words “Quality Auto Parts” If you make the best pizza in town, say “Best Pizza in Town”/
- Bulleted lists are your friend. Google loves them. People love them. And, you don’t need to be a grammatical genius to write a list of the stuff you do or sell. There they are: a simple list of what you do – chock full of keywords.
If you hate wordy websites, remember that Google loves them. So get those words out there for Google to see.
Does anyone read this stuff?
Even if your customers don’t read it (although research says they do) write it all out anyway. Google’s computers read all the words on your website and files them in a huge index somewhere in cyberspace. When someone types searches into Google, they see a list of the websites that contain those words (keywords). If your website text contains those words, it’s likely to appear at the top of the page in search results.
Don’t like writing?
Hire it done. The money you spend on a website full of relevant keywords – surrounded by well-written text — will pay off in higher search rank, more customers clicking on your website and a blacker bottom line.