It’s that special time of year again. You know, January when you and QuickBooks stare at each other across the keyboard with the past year’s profit and loss report on the screen. No matter how you tweak those columns the result still looks the same. The question is what can you do this coming year to boost that bottom number?
Advertising has become a snarl of options with social media, websites, direct mail, billboards and dozens of other outlets clamoring for your attention. How do you even know if they’ll work? And learning them takes so much time.
I’m on a mission to detangle the options for you. And I promise it won’t be an even bigger muddle of technical terms and complicated steps. You could say I’m going to revolutionize the way you think about online marketing. So here’s your New Year’s Revolution.
First, tweak the way you think about these three things:
- You don’t have to be a “computer whiz” to understand websites and email marketing any more than you need to operate a printing press to read a newspaper. The computer is just the tool people use to access your information. And just about all of your customers have that tool.
- Stop thinking about your website as an expense. It’s an investment. If it’s not returning money to your coffers, it’s broken. So let’s fix it.
- Being first on Google does not necessarily translate to more customers and more profit. Your goal is to gain more sales, not be first in line.
True story. A friend told me she was going to have her I.T. guy to do her website because “he fixed her computer”. That’s like asking your hair stylist to do brain surgery because surgeons and stylists both use sharp instruments in the general vicinity of your head. Websites and email marketing are ADVERTISING, not I.T.
Next take a look at my website. There will likely be some things you don’t understand. So ask questions, otherwise how will you ever understand?