Do you want browsers or buyers?
This is Bart. Bart has an absolutely gorgeous retail store on Main Street. The store is decorated beautifully, with the most modern displays and professional lighting to enhance the gifts, candles, clothing and accessories that he sells. Bart’s store is the busiest place downtown, which makes all the other merchants a little envious. They can’t figure out Bart’s traffic trick.
What they don’t notice is that, though there are hundreds of customers in and out of Bart’s store, none of them is carrying a purchase.
Jake’s gift store is down the street selling very similar products at similar prices. It isn’t nearly as popular and certainly doesn’t draw the crowds that Bart’s does. But the customers who do enter Jake’s store each day always spend a lot of money. Every one of them walks out with a purchase.
Which store would you want to own?
While Bart is first in popularity, Jake’s customers come into his store ready to buy. Bart has the browsers; Jake has the buyers.
Every single day, website owners tell me they want to be first on Google and they want “lots of hits” on their websites.
My job is not to make you first.
My job is to make you money.
First and Profit don’t always go together! You’d rather have profit, right?
So, if you have three website visitors per month and each spends $10,000, you’re more successful than if your site gets 10,000 visitors who don’t spend a dime. To be successful, your website should be like Jake’s store. It should bring you customers who are READY TO BUY your product and increase your revenue.