Phone numbers don’t expire, but domain names do.
So. One day the phone company re-assigned our active business phone number to a couple in a nursing home. At the time, we’d had that land line for about ten years. I imagine Ed and Mabel at the nursing home were a bit surprised when they began to get phone calls from people seeking tech support for their website and email. These poor folks didn’t own a computer and had never seen a website in their lives. It was kind of a mess until I managed to wrangle the number back.
Anyone who’s ever changed their phone number knows what an interruption it is to the flow of business. Too bad you can’t re-call every business card you’ve ever handed out, every brochure you’ve put in the mail, re-do the graphics on your vehicle. Even worse, you can’t recall the phone book to make a correction.
Like phone numbers, domain names become part of the identity of your company. But unlike phone numbers they expire. Two things can happen when your domain name expires:
- your website goes offline because the Internet is looking for that specific address
- anyone on the planet can register the name and launch their own website using that address
To prevent any issues and keep your site online do this right now:
- find out where your domain name is registered
- check to see who the owner is
- be sure you trust the owner of your domain name
Don’t know how to find this information? Start by contacting the person who originally set up your website. If you can’t reach him/her, it might help to look through past emails to see if there’s any correspondence about it. Was someone in your company involved when you started your website? Try them, too.
If all else fails, ask me and I’ll give you hand.