Opt-in, used in email marketing, is the action of subscribing to email newsletters. It’s not fair (or legal) to send you email newsletters unless you say you want them. This is opting in. And guess what opting out is. Yep. Opt-out is the same as unsubscribe.
About barb emerson
I help businesses and organizations with marketing and advertising. By creating a marketing plan we keep you on track and within budget.