Content marketing is a collective name for using the content — the text and images — on your website to educate your audience. The more they know about your product or service, the more likely they are to buy it. If your website and emails portray a deep understanding of your industry and its products, you are likely to become the authority for your current and potential customers. So there’s no direct sales pitch. Just a willingness to share relevant information.
About barb emerson
I help businesses and organizations with marketing and advertising. By creating a marketing plan we keep you on track and within budget.