Note: This was originally posted in 2017, but the information is still relevant and valuable to any WordPress website owner.
Search Engine Watch — one of my favorite places to get good information — posted this article yesterday.
If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Luckily, if you use WordPress as your Content Management System (CMS), there are a number of in-built features that make optimizing your content for search significantly easier.
The whole article may be a bit deep for some, but if you have questions, it’s easy to ask me. I can give you specific information about your website and general information about how your website fits into Internet Searches. The Search Engine Watch article only applies to you if your website is built on the WordPress platform.
If this all seems a bit daunting, remember that your website is a pretty powerful gateway to your company’s bottom line. Understanding the fundamentals — quite bluntly — could help you get more customers and make more money. So it’s worth knowing the basics.