This is Melanie. Melanie has a successful little business. She had a website that was put together by her friend a few years ago, but her friend got married and moved to Colorado to waitress at a ski resort while her new husband “finds” himself. He’s an artist…or was it a writer? The website got old. Melanie didn’t have the password to change it, so she just took it off line. She has a Facebook page and ALL her friends are on Facebook anyway, so Melanie really doesn’t need that website.
Since it became such a Big Deal, there have been many, many articles about how Facebook is declining, how people are jumping like rats from a sinking ship (no rat-sized lifeboats, I guess) and even Self Help Books advising people how to cure themselves of the rampant FB addiction. I’m not sure I believe any of that stuff.
But I do know this: ALL of Melanie’s customers are not on Facebook. Because if Melanie is anything like the business owners I know, she hasn’t met ALL of her customers yet. There’s always room for more and business growth typically involves getting more customers.
Last week I ran into a friend and I mentioned a certain restaurant that I loved. She’d never heard of. It amazed me that she’d somehow missed the endless ads, flyers, email blasts, and on-the-street displays this restaurant had provided over the past three years. But, nope. Never heard of it.
So, what’s so obvious to Melanie…EVERYONE is on Facebook…is false. Everyone is not in one place. Which is why business owners need to be everywhere, whether it’s Facebook, websites, radio, newspaper, direct mail or driving down the street. You know that tax company that has their poor employees dressed in costumes waving to passing traffic. Ouch! But, it probably works or they wouldn’t continue it. Find. Out. What. Works. And, it’s never just one thing.