Email marketing — that is sending emails to a group of customers — is the most cost-effective method of making more sales. Many of the recipients are people who have bought from you before so just need a reminder that you’re still selling the same (or more!) products and services. They are being bombarded constantly by advertising from large corporations with huge marketing budgets. This is one affordable way to reach customers who have already shown an interest in your product.
Is Email Marketing Expensive?
Starting at $20 a month, it’s probably cheaper than what you spend monthly on coffee. And because it’s so easy and quick, it doesn’t add a lot of time to your workday. Time is money, after all.
I am a reseller for Constant Contact. I’ve researched many email service providers and have found CC to be the best. Constant Contact has an excellent suite of products that allows you to track the number of people who open the email, forward it to a friend, click through to your site for more information, etc. My customers consistently see more traffic on their websites and more sales after each email they send.
Here’s a partial list of Constant Contact features:
segment your recipient list by interest
statistics tracking — number of opens, forwards, invalid email addresses
store your email list online — no backup necessary
sign-up form on your website adds new recipients to the database
follows all laws regarding email spam reduction
opt-out link on every email
agreements with all Internet Service Providers to prevent emails marked as spam
event invite and rsvp
survey feature to obtain recipient responses
ability to send preview to specific recipients for review
Cost depends upon number of recipients. It’s around $20 per month for up to 500 recipients and $45 for up to 2,500
“But I don’t have time to set up email marketing and keep it up”
I know. It’s hard enough to manage all the items already on your l-o-o-n-g to-do list. That’s why I do the setup, design a template to match your website and give you detailed instructions. With this done, it should take you about 10 to 15 minutes each time you send it out. If you send it out monthly, that only amounts to three hours a year.
Right. But it sounds expensive to get this all done. Not really. I do this every day, so I’ve gotten pretty efficient. Like getting an oil change. It would take me a whole Saturday to change my oil. The Oil Change Guys are F-A-S-T because they practice a lot. It’s well worth the $26 I spend on an oil change!