website help | email marketing

Help with your website, your email and your website's success in search engines

Don’t search for your own business online

By now we're all aware that we're being tracked online. But many website owners don't realize that the results you see when searching on Google are different from those of your potential customers. The results from searcher to searcher depend on a whole mess of factors like recent sites you've visited, those you visit frequently, where you happen to be sitting on the earth, your hobbies, etc. Google tailors search results to each person individually Business owners call me frequently to … Read More...

let’s untangle the advertising snarl

Let’s Untangle the Advertising Snarl Advertising. Remember when it was easy? Once a year the Phone Book Guy called and asked if you wanted to change your ad. Once a week the Local Shopper Person stopped in to get your ad. You didn't need to know anything about printing or phone book distribution. It just happened. And it worked! Customers came to your business and bought your stuff. Now you're expected to know websites hosting domain names Google … Read More...

Two Google changes you need to know right now

Google has made two very important changes during the past couple of years. If your website does not comply with these rules, you won’t rank as high as your competitors in the search results. In some cases you may fall off the search results entirely. Make your site mobile-friendly The first is that Google is now using Mobile-Friendly as a ranking signal. In other words, if your website is not “elastic” so it can stretch and shrink to fit large monitors and small cell phones, Google will … Read More...

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