I’ve said before that regular emails from you to your customers is the best, fastest, most economical way to make sure they think of YOU next time they need something. You know their email in boxes are stuffed with information but you know they’re probably interested in your message.
Two quick tips
Make the headline a question
Asking a question makes the reader want to answer. But be sure it’s relevant. A landscaper might send an email in April or May with the headline “Is your lawn ok?” or ” How much do you like your lawn?”
Keep it short
If your customers get regular short, helpful emails from you, they’ll tend to open them every time. Because. . .
- they don’t have time to read long-winded stuff (Added benefit: it also won’t take you long to create a short message!)
- all your emails give them something handy = a tip, good advice, an invite, etc. They like getting something, so they’ll open it.
My job is to help your business be more successful. And part of that is to offer itty bitty suggestions that give you a hand but don’t take long to learn.