The Can Spam Law. . .
. . . went into effect in 2003. Here’s part of it:
The backronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. It plays on the word “canning” (putting an end to) spam, as in the usual term for unsolicited email of this type; as well as a pun in reference to the canned SPAM food product.
“At the end of the day, content owners shouldn’t ask how many visitors they had on a specific day, but rather how many visitors they helped.”
Read the article here. (It’s long.)
It’s not spam
You can’t send spam.
I work closely with business owners who use email “blasts” (I’ve never liked that word. It sounds like we’re shooting people.) to communicate with their customers or members. As a Constant Contact reseller, I vouch for you and ensure that you adhere to the Can Spam rules, one of which is to can spam.
How do we stop spam?
I make sure your subscribers are legitimate. I answer to Constant Contact. If they suspect we twisted arms and broke legs to get the email addresses on your list, they call me. I also make sure there are no spammy words or vacant promises, that your physical address is displayed and that you’re really you and not an impostor. As well as lots of other stuff.
Why Constant Contact?
Constant Contact (CC) has deals with all of the big email providers. These could include your Internet Provider (ISP) like Charter, Time Warner, Cheqnet, CenturyTel as well as Yahoo, Hotmail, Gmail, etc. The deal is that CC promises they won’t allow us to send spam if the email companies will trust emails that come from Constant Contact servers — and get them to subscribers’ inboxes.
|Why use email marketing at all?
There are thousands of ways to advertise your business from shopping cart displays to Super Bowl commercials. Most of them are an expensive shot in the dark because you don’t know who sees the ads. Email marketing allows you to send your message to a list of people who have ASKED to hear from you — and they can opt out any time. So it’s not spam.