Of all the methods of online marketing, emails to your current and potential customers provides the greatest return on investment. Think about that. In a word, it’s cheap. And it works.
Just for the record, I hate the term email blast. We don’t go around shooting. We quietly inform your customers that you’re awesome.
Customer loyalty has pretty much gone out the window so your current customers are likely to jump ship if you don’t keep yourself in front of them. New customers likely don’t know what you sell. So you need to remind them that
- you’re still in business
- you have what they want
- you’re helpful and friendly
- you’re better than your competitors
- you can easily be reached by phone, email, website and (if you have bricks and mortar) stopping in
No. They can unsubscribe whenever they want. This is why it’s not spam.
You don’t have time to set up email marketing and keep it up.
I know. It’s hard enough to manage all the items already on your l-o-o-n-g to-do list. That’s why I do the setup. I help compile your recipient list, design the email, write it and send it. You simply proof it and give me the thumbs up.
Right. But it sounds expensive to get this all done. Not really. I do this every day, so I’ve gotten pretty efficient. Like getting an oil change. It would take me a whole Saturday to change my oil. The Oil Change Guys are F-A-S-T because they practice a lot.