website design | seo | online marketing

We teach companies how to use online marketing to increase sales.

I saved $300!!

This morning I got a call from David. He congratulated me on my new website (my website has been online since 1998, so not especially new, but <shrugs>). Then he told me to go to this website   to put my new website listing on the Internet. And gave me a PROMO CODE that would save me the setup fee! Well, of course, I immediately went to that website and discovered that the listing setup would cost $300. So just think! I saved $300. But wait! There's … Read More...

Something’s missing

Google has removed the side ads on their search pages. That familiar list of advertisers has been there for years. Google is now publishing four ads at the top of the page instead of three, leaving that right column strangely empty.   There are many theories about why Google made this change. (Google seldom tells us why they do things.) We'll see how it affects the way search works for your business. Let me know what you think. … Read More...

Pardon me. Am I bothering you?

Let's talk about email spam. There's a huge difference between spam -- selling a product that begins with V, for example -- and offering customers helpful and engaging content. I can't put the V word in an email because the message wouldn't get to you. It's a spam trigger -- meaning it won't meet the strict standards that keep spam from your inbox. The Can Spam Law. . . . . . went into effect in 2003. Here's part of it: The backronym CAN-SPAM derives from the bill's full name: Controlling … Read More...

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